Thursday, March 31, 2011
Facebook Frenemy: What Women Think About You
A survey conducted by daily deals site Eversave, found that women are constantly annoyed by their 'friends' on Facebook.
Over 400 women responded to the survey, which asked questions like 'do you have a friend who is a drama queen' and 'do you have an obnoxiously proud mother as a Facebook friend'.
83% of respondents were annoyed at one time or another by their Facebook connections, with the most annoying of posts was a 'whinge or a complaint'.
All respondents said at least one Facebook friend tends to:
Share too much useless information (65%)
'Like' too many things (46%)
Spam Facebook to promote their interests (40%)
Use Facebook as a 'dreaming' platform about their life (40%)
Here's a post about a video we found that projects the typical Facebook users into archetypes http://www.strongmandigital.com.au/2011/03/29/stars-of-facebook-which-one-are-you/
http://www.strongmandigital.com.au/contact-us/
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://www.strongmandigital.com.au/2011/04/01/facebook-frenemy-what-women-think-about-you/
Over 400 women responded to the survey, which asked questions like 'do you have a friend who is a drama queen' and 'do you have an obnoxiously proud mother as a Facebook friend'.
83% of respondents were annoyed at one time or another by their Facebook connections, with the most annoying of posts was a 'whinge or a complaint'.
All respondents said at least one Facebook friend tends to:
Share too much useless information (65%)
'Like' too many things (46%)
Spam Facebook to promote their interests (40%)
Use Facebook as a 'dreaming' platform about their life (40%)
Here's a post about a video we found that projects the typical Facebook users into archetypes http://www.strongmandigital.com.au/2011/03/29/stars-of-facebook-which-one-are-you/
http://www.strongmandigital.com.au/contact-us/
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://www.strongmandigital.com.au/2011/04/01/facebook-frenemy-what-women-think-about-you/
Kansas City To Be Home Of World's Fastest Internet
Google's experimental Ultra High-Speed Internet Competition announces winner.
Over 1,000 cummunities in the US competed over the last year for the prize of having the Search giant install experimental infrastructure that would yeild service of 1GB per second.
The goal of the Google project was not to become an offline competitor, but rather to push the development of faster internet in the industry, forward.
Google plans to work with Kansas City local businesses to roll out its plans, giving 145,000 residents shove into the future of internet speeds.
Here's the video if you can't see it above: http://ping.fm/naKut
http://ping.fm/9rNaW
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/U8a2x
Over 1,000 cummunities in the US competed over the last year for the prize of having the Search giant install experimental infrastructure that would yeild service of 1GB per second.
The goal of the Google project was not to become an offline competitor, but rather to push the development of faster internet in the industry, forward.
Google plans to work with Kansas City local businesses to roll out its plans, giving 145,000 residents shove into the future of internet speeds.
Here's the video if you can't see it above: http://ping.fm/naKut
http://ping.fm/9rNaW
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/U8a2x
Wednesday, March 30, 2011
It's Back! Rebecca Black's 'Friday' Hiccup
Sorry to say this, but 'Friday' is back in action: http://ping.fm/gZLiV
Tipping 67 million hits, we wrote about the pull-down yesterday (http://ping.fm/QMsg1), attributing it to the now 1.3 million dislikes.
This can only mean one thing now: being terribly bad is good for business, netting the so-called "star" over $60,000 so far.
Here it is below if you're one of the only people not to have their brain melted into a stew of goo:
What's your thoughts on Black's instant popularity (or mind-numbing infamy)?
http://ping.fm/dnDwV
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/wHSn5
Tipping 67 million hits, we wrote about the pull-down yesterday (http://ping.fm/QMsg1), attributing it to the now 1.3 million dislikes.
This can only mean one thing now: being terribly bad is good for business, netting the so-called "star" over $60,000 so far.
Here it is below if you're one of the only people not to have their brain melted into a stew of goo:
What's your thoughts on Black's instant popularity (or mind-numbing infamy)?
http://ping.fm/dnDwV
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/wHSn5
Tuesday, March 29, 2011
Even Rebecca Black hates 'Friday'
The most annoyingly viral clip on YouTube, Rebecca Black's 'Friday' had, as of just a few hours ago, 64 million views.
We wrote about YouTube sometimes gets it all wrong here: http://www.strongmandigital.com.au/2011/03/25/how-sometimes-youtube-gets-it-all-wrong/.
Somewhere in between "gaining" 1.189 million dislikes, Rebecca Black, no doubt now depressed and lacking any self-esteem, has pulled the pin: http://www.youtube.com/watch?v=CD2LRROpph0.
For those of you lucky (or unlucky) enough to see the original clip, it featured all the hallmarks of a ridiculous and amateur music video:
pre-pubescent teens
a teenager who can't sing
auto-tune to help the teenager who can't sing
lyrics written by someone who shouldn't (repetitive words, no meaning, embarrassing)
What did Rebecca Black gain from the clip? She got played on radio in the US. Twelve times. Before the listeners got annoyed.
YouTube also pays producers of viral videos 68% of their traffic intake, which is $1/1,000 page views. Meaning between the "talent" and the "producer", they made a cool $36,000.
Surprisingly enough, Black's single on iTunes sold 37,000 times, meaning she has taken from another $26,000 from that endeavour.
http://www.strongmandigital.com.au/contact-us/
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://www.strongmandigital.com.au/2011/03/30/even-rebecca-black-hates-friday/
We wrote about YouTube sometimes gets it all wrong here: http://www.strongmandigital.com.au/2011/03/25/how-sometimes-youtube-gets-it-all-wrong/.
Somewhere in between "gaining" 1.189 million dislikes, Rebecca Black, no doubt now depressed and lacking any self-esteem, has pulled the pin: http://www.youtube.com/watch?v=CD2LRROpph0.
For those of you lucky (or unlucky) enough to see the original clip, it featured all the hallmarks of a ridiculous and amateur music video:
pre-pubescent teens
a teenager who can't sing
auto-tune to help the teenager who can't sing
lyrics written by someone who shouldn't (repetitive words, no meaning, embarrassing)
What did Rebecca Black gain from the clip? She got played on radio in the US. Twelve times. Before the listeners got annoyed.
YouTube also pays producers of viral videos 68% of their traffic intake, which is $1/1,000 page views. Meaning between the "talent" and the "producer", they made a cool $36,000.
Surprisingly enough, Black's single on iTunes sold 37,000 times, meaning she has taken from another $26,000 from that endeavour.
http://www.strongmandigital.com.au/contact-us/
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://www.strongmandigital.com.au/2011/03/30/even-rebecca-black-hates-friday/
Social Checkins Useless? Not Any More
The Germans are fantastic at engineering. They've brought us some of the most innovative developments of our modern time.
It's only natural then, that they engineer a 'Social Checkin' to achieve a masterful marketing campaign - and for dog food.
Using Foursquare and a billboard, pet food company GranataPet allowed a 'master' to check in to their billboard, and then deliver an instant taste test for the 'dog'.
The billboard was placed on a popular dog-walking route, and was controlled by a distant server that sent an activation signal to the black box behind the billboard.
What this proves is that every Social tool, no matter how 'useless' it may seem, will soon play a dominant part in marketing and brand awareness.
Here's the video showing it in action: http://ping.fm/7pwQ7
http://ping.fm/vWREK
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/6ItfC
It's only natural then, that they engineer a 'Social Checkin' to achieve a masterful marketing campaign - and for dog food.
Using Foursquare and a billboard, pet food company GranataPet allowed a 'master' to check in to their billboard, and then deliver an instant taste test for the 'dog'.
The billboard was placed on a popular dog-walking route, and was controlled by a distant server that sent an activation signal to the black box behind the billboard.
What this proves is that every Social tool, no matter how 'useless' it may seem, will soon play a dominant part in marketing and brand awareness.
Here's the video showing it in action: http://ping.fm/7pwQ7
http://ping.fm/vWREK
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/6ItfC
Monday, March 28, 2011
Stars of Facebook: Which one are you?
We all have them. They're on our friends list - the classic archetypes.
They include the "Like-A-Lots" and the "Friend Tycoons" and the "Oversharers".
The video below gracefully exploits the types of Facebookers, and proves that Facebook interactions can often be completely frivolous, but can ascertain the role of entertaining diversions from our own daily lives.
The most interesting thing about this video is that names immediately spring to mind the minute they stereotype each individual.
Enjoy.
(Can't see the video? See it here http://ping.fm/ysO9O)
http://ping.fm/hjgaL
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/U0nKG
They include the "Like-A-Lots" and the "Friend Tycoons" and the "Oversharers".
The video below gracefully exploits the types of Facebookers, and proves that Facebook interactions can often be completely frivolous, but can ascertain the role of entertaining diversions from our own daily lives.
The most interesting thing about this video is that names immediately spring to mind the minute they stereotype each individual.
Enjoy.
(Can't see the video? See it here http://ping.fm/ysO9O)
http://ping.fm/hjgaL
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/U0nKG
Sunday, March 27, 2011
Why Mobile Phones Will Make Your PC/Mac Obsolete
The growth of mobile is tremendous, and more and more data about internet usage is proving this.
By 2015, we'll all be using our mobiles more than we use our desktops, and this study from Microsoft shows why.
So what does this mean for business? The time has come to turn attention to what people are most likely doing on their mobiles - and that is being social.
Tapping into Social Media now puts you in a better position to target these consumers now and later, when you won't have a choice.
Social Gaming and Social Shopping are becoming a massive part of the consumer lifestyle already, and as time goes on, these are becoming increasingly mobile activities, so it's only natural that everything else starts to go mobile too...
Innovation is starting to take hold of the handheld environment, and we will soon see desktops as nothing more than clumsy old immobile tools of the early 2000's...
Soon our devices will become an extension of ourselves: a better social experience, a better way to communicate with businesses, and even save our lives.
http://ping.fm/iLM9u
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/0hv18
By 2015, we'll all be using our mobiles more than we use our desktops, and this study from Microsoft shows why.
So what does this mean for business? The time has come to turn attention to what people are most likely doing on their mobiles - and that is being social.
Tapping into Social Media now puts you in a better position to target these consumers now and later, when you won't have a choice.
Social Gaming and Social Shopping are becoming a massive part of the consumer lifestyle already, and as time goes on, these are becoming increasingly mobile activities, so it's only natural that everything else starts to go mobile too...
Innovation is starting to take hold of the handheld environment, and we will soon see desktops as nothing more than clumsy old immobile tools of the early 2000's...
Soon our devices will become an extension of ourselves: a better social experience, a better way to communicate with businesses, and even save our lives.
http://ping.fm/iLM9u
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/0hv18
Thursday, March 24, 2011
Oxford Dictionary Gets Social
OMG, LOL and the symbol for 'heart' part of Oxford English Dictionary's latest entries.
We all knew that sooner or later, two billion social users would influence something about our human kind - and now like it or not, language has folded.
So now OMG and LOL have "official" meanings, what are they?
"The intention is usually to signal an informal, gossipy mode of expression and perhaps parody the level of unreflective enthusiasm or overstatement that can sometimes appear in online discourse, while at the same time marking oneself as an 'insider' au fait with the forms of expression associated with the latest technology."
Interestingly enough, these aren't the first time OMG and LOL have been quoted in the dictionary, with OMG being 'from a letter' back in 1917 and LOL meaning 'little old lady' in the 1960's.
The 'heart' symbol though, is the first update to develop "via the medium of T-shirts and bumper-stickers".
<3
http://ping.fm/85Gxw
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/MnNln
We all knew that sooner or later, two billion social users would influence something about our human kind - and now like it or not, language has folded.
So now OMG and LOL have "official" meanings, what are they?
"The intention is usually to signal an informal, gossipy mode of expression and perhaps parody the level of unreflective enthusiasm or overstatement that can sometimes appear in online discourse, while at the same time marking oneself as an 'insider' au fait with the forms of expression associated with the latest technology."
Interestingly enough, these aren't the first time OMG and LOL have been quoted in the dictionary, with OMG being 'from a letter' back in 1917 and LOL meaning 'little old lady' in the 1960's.
The 'heart' symbol though, is the first update to develop "via the medium of T-shirts and bumper-stickers".
<3
http://ping.fm/85Gxw
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/MnNln
How Sometimes, YouTube Gets It All Wrong
Rebecca Black's "Friday" is a YouTube sensation. No one knows why.
Usually, when you commit to a 'music video' and use pre-pubescent teenagers, poorly scripted and amateurish lyrics and autotune, you're probably going to get laughed at.
This time around, 44 million viewers have opted instead to make Rebecca Black a rising star.
There isn't much going for the music video, and for the most part, you tend to cringe a fair bit. One can only make sense of the viewership as Bieber-esque, or looking for a laugh.
Just proves that you don't have to be good, to actually be "good".
Can't see the video? Lucky you
http://ping.fm/zpDZX
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/wexpK
Usually, when you commit to a 'music video' and use pre-pubescent teenagers, poorly scripted and amateurish lyrics and autotune, you're probably going to get laughed at.
This time around, 44 million viewers have opted instead to make Rebecca Black a rising star.
There isn't much going for the music video, and for the most part, you tend to cringe a fair bit. One can only make sense of the viewership as Bieber-esque, or looking for a laugh.
Just proves that you don't have to be good, to actually be "good".
Can't see the video? Lucky you
http://ping.fm/zpDZX
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/wexpK
Tuesday, March 22, 2011
Why Do You Tweet?
A fantastic video by @twitter, about twitter.com. Confused? Just watch:
http://ping.fm/b11Qv
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/3t1Nk
http://ping.fm/b11Qv
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/3t1Nk
Sunday, March 20, 2011
YouTube: Corporate Getting it Right
What to know how some of the best in the business are creating viral 'likeability' through YouTube?
Here's some of the best:
Dulux. Coloured India: http://ping.fm/BZi1P
Intel. Social Action: http://ping.fm/7CAvf
Nokia. Microscopic Animation: http://ping.fm/AsXfJ
Barclays. Finance Entertainment: http://ping.fm/fu0Ky
McDonalds/Coke. T-shirt War: http://ping.fm/ssrMT
Maxibon. Man Chew: http://ping.fm/rNxPR
Bensons. Mattress Dominoes: http://ping.fm/3gHc8
Diet Coke/Mentos. Fountain Madness: http://ping.fm/m9BMu
Coke. Happiness Machine: http://ping.fm/GdNtj
http://ping.fm/mzDda
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/2vtk8
Here's some of the best:
Dulux. Coloured India: http://ping.fm/BZi1P
Intel. Social Action: http://ping.fm/7CAvf
Nokia. Microscopic Animation: http://ping.fm/AsXfJ
Barclays. Finance Entertainment: http://ping.fm/fu0Ky
McDonalds/Coke. T-shirt War: http://ping.fm/ssrMT
Maxibon. Man Chew: http://ping.fm/rNxPR
Bensons. Mattress Dominoes: http://ping.fm/3gHc8
Diet Coke/Mentos. Fountain Madness: http://ping.fm/m9BMu
Coke. Happiness Machine: http://ping.fm/GdNtj
http://ping.fm/mzDda
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/2vtk8
Thursday, March 17, 2011
YouTube to 'Invest' in its Rising Stars
http://ping.fm/vglG1
Up to $US875,000 up for grabs to YouTube's undiscovered drivers of monumental traffic.
YouTube is only as good as the content being produced. It comes as no surprise then to learn that YouTube has moved beyond simply paying a salary to it's 20 biggest drivers of traffic to the video-sharing site (all of them amateurs).
Now, YouTube wants to discover talent that has been relatively undiscovered, and is offering to invest $US35,000 in 25 of its 'partners'.
Those elegible to apply must have less than 300,000 subscribers and must apply with a video.
Can't see the video? See it here.
http://ping.fm/eFt4n
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/OBVNk
Up to $US875,000 up for grabs to YouTube's undiscovered drivers of monumental traffic.
YouTube is only as good as the content being produced. It comes as no surprise then to learn that YouTube has moved beyond simply paying a salary to it's 20 biggest drivers of traffic to the video-sharing site (all of them amateurs).
Now, YouTube wants to discover talent that has been relatively undiscovered, and is offering to invest $US35,000 in 25 of its 'partners'.
Those elegible to apply must have less than 300,000 subscribers and must apply with a video.
Can't see the video? See it here.
http://ping.fm/eFt4n
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/OBVNk
Facebook 'Converts' More Than Twitter
Research by an event registration company finds more money in 'Likes'.
Eventbrite.com is well known around the Social Mediasphere as being the primary location to create and share events.
This sharing of user-generated events usually has tickets with a price attached to it, so it was only natural to try and see where the most revenue was coming from.
In a Facebook vs Twitter affair, it found that transaction-based marketing is being driven by 'Likes'.
It also found that 60% of sharing success came through the order confirmation page, and that a single share on Facebook can drive up to 20% more sales.
http://www.strongmandigital.com.au/contact-us/
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://www.strongmandigital.com.au/2011/03/18/facebook-converts-more-than-twitter/
Eventbrite.com is well known around the Social Mediasphere as being the primary location to create and share events.
This sharing of user-generated events usually has tickets with a price attached to it, so it was only natural to try and see where the most revenue was coming from.
In a Facebook vs Twitter affair, it found that transaction-based marketing is being driven by 'Likes'.
It also found that 60% of sharing success came through the order confirmation page, and that a single share on Facebook can drive up to 20% more sales.
http://www.strongmandigital.com.au/contact-us/
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://www.strongmandigital.com.au/2011/03/18/facebook-converts-more-than-twitter/
How To Create A Custom Facebook Profile Just Like Mine
Nothing says creative force like a rebelling with a seemingly un-rebelable Facebook profile.
Here's how I did mine.
Select a decent image, landscape is most preferable
Using Photoshop, crop the left side of the image to 200px wide
Then, make slices of 100px until you reach the end of the photo
Starting 70px down from the top of the photo, make a landscape slice of 68px high, right across the image
Click "Save for Web" and go to Facebook
In Facebook, Upload a new photo album
Make the biggest image your profile photo
Tag the smaller images (there should be 5) from the image that needs to appear last, to the image that needs to appear first
To make it a lot easier, you can download the Photoshop Template here (it's got Barack Obama on it).
http://ping.fm/ASBoq
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/RcfdJ
Here's how I did mine.
Select a decent image, landscape is most preferable
Using Photoshop, crop the left side of the image to 200px wide
Then, make slices of 100px until you reach the end of the photo
Starting 70px down from the top of the photo, make a landscape slice of 68px high, right across the image
Click "Save for Web" and go to Facebook
In Facebook, Upload a new photo album
Make the biggest image your profile photo
Tag the smaller images (there should be 5) from the image that needs to appear last, to the image that needs to appear first
To make it a lot easier, you can download the Photoshop Template here (it's got Barack Obama on it).
http://ping.fm/ASBoq
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/RcfdJ
Monday, March 14, 2011
Social Buying in Australia: What Works and What Doesn't
Unless you've been living under a rock, you'll know that Social Buying is completely taking over the world, and changing the way the consumer buys from a retailer or even a manufacturer themselves.
The change is so devastating to traditional retail, that bankruptcy and severe backlash is now common-place in many of the brands we (used to) know and love.
So how is the Australian social buying market different to the rest of the world?
Our population is one of the main reasons why Groupon will leave our market till the end, and why they've opened their 11th location within Florida, USA alone (that is, they now have 11 locations within Florida!). Australia just doesn't have the manpower to group buy.
So what has that left us with? Some of the biggest successes on the web are deals of the day style websites, the most popular being http://ping.fm/sD7M5 ... this model has been used and loved by the Australian consumer for years.
The fundamental shift towards Social Buying though, has meant that everyone is having a go at some kind of 'incentivised discount purchase' website, but none have got it right so far - until now.
The first true website to cater exclusively to the Australian online buying habits is http://ping.fm/WQeqF (another product by the Deals Direct team). The main difference being that instead of using a population-based methodology for sales, the sales are determined by a time limit - meaning anyone and everyone can save.
This not only helps the consumer to get a deal when they want it, without having to worry about a supporting network of buyers to share the advantage, but it helps those companies that want to list and market to the Australian public - allowing them to maximise their profits and come away with a winning situation, no matter the public response.
Another major difference is the breakdown of locality-exclusion, another Groupon-defined mechanism. This is a monumental error in the Australian market, as segregating cities leads to a squeeze of potential customers, especially since Australians have an increasingly mobile culture.
DealMe.com.au is the first true Social experience that defines the difference of the Australian market to the rest of the world, including the US. Users can share the deal because they think it's a good deal, not to simply boost their chances of actually receiving this deal when the timer runs out.
A lot of the time, startups are looking overseas to form the basis of how they should be targetting Australians, but the fundamental attribute to any business aiming at targetting Australians, is understanding just how different Australia is to the rest of the world.
http://ping.fm/0R6i6
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/MHqSp
The change is so devastating to traditional retail, that bankruptcy and severe backlash is now common-place in many of the brands we (used to) know and love.
So how is the Australian social buying market different to the rest of the world?
Our population is one of the main reasons why Groupon will leave our market till the end, and why they've opened their 11th location within Florida, USA alone (that is, they now have 11 locations within Florida!). Australia just doesn't have the manpower to group buy.
So what has that left us with? Some of the biggest successes on the web are deals of the day style websites, the most popular being http://ping.fm/sD7M5 ... this model has been used and loved by the Australian consumer for years.
The fundamental shift towards Social Buying though, has meant that everyone is having a go at some kind of 'incentivised discount purchase' website, but none have got it right so far - until now.
The first true website to cater exclusively to the Australian online buying habits is http://ping.fm/WQeqF (another product by the Deals Direct team). The main difference being that instead of using a population-based methodology for sales, the sales are determined by a time limit - meaning anyone and everyone can save.
This not only helps the consumer to get a deal when they want it, without having to worry about a supporting network of buyers to share the advantage, but it helps those companies that want to list and market to the Australian public - allowing them to maximise their profits and come away with a winning situation, no matter the public response.
Another major difference is the breakdown of locality-exclusion, another Groupon-defined mechanism. This is a monumental error in the Australian market, as segregating cities leads to a squeeze of potential customers, especially since Australians have an increasingly mobile culture.
DealMe.com.au is the first true Social experience that defines the difference of the Australian market to the rest of the world, including the US. Users can share the deal because they think it's a good deal, not to simply boost their chances of actually receiving this deal when the timer runs out.
A lot of the time, startups are looking overseas to form the basis of how they should be targetting Australians, but the fundamental attribute to any business aiming at targetting Australians, is understanding just how different Australia is to the rest of the world.
http://ping.fm/0R6i6
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/MHqSp
Sunday, March 13, 2011
Friday, March 11, 2011
5 Steps to a #Facebook #Viropoly
Facebook. A home to over 600 million people. It seems that no matter what Facebook launches, they take the market.
It's true for many things, such as Facebook Places, which took Foursquare's crown not that long ago, Facebook Questions, which almost destroyed Yahoo's only dominant Social entrant, and now Facebook Marketplace, which could prove a direct competitor to eBay in the coming year (with all of its proposed upgrades and whatnot).
It's hard to imagine a life without Facebook, and more importantly, 600 million consumers can't get enough.
So how do you achieve notoriety on the worlds biggest network? A Viropoly is what you want (the point at which your Social Awareness makes your competition irrelevant).
Create a Facebook Page for your business or your product. That might sound easy, but it really is the first step. Without this, you're still left scratching your head.
Tell everyone you know. Again, might sound easy, but sometimes it's all it takes. If you've got, say 300-1000 friends, and you can ask them all to 'Like' your page, the follow-on effect that has puts your Page into the perspective of all of their friends, which could net you 1000's of Likes overnight
Tell everyone that would care. Check out Facebook Groups that align with your business objective. You'll probably find groups with 1000's, if not 100'000's members of die-hard fans and passionate supporters of the industry you're in. Just plug your Page and monitor the results.
Advermarket. Facebook's PPC might not be as effective as Google's Adwords at converting sales, but it sure is useful. You can target any age group, in any location, and even anyone who uses a specific keyword. Then all you need is to 'incentivise' your Likes (doesn't have to be monumental, just give away an iPad or Facebook-only discounts for example), and you're rolling.
Monitor, Respond and Measure. Take control of your Page, don't let people spam their wares on your hard-earned Page, respond to all positive and negative posts and always take into consideration things that work and things that do not work (and then apply that to Viropoly Round #2).
Following these brief steps could lead to a greater generation of potential leads from Facebook like never before, whilst leaving your competitors in the dust. That's a Viropoly.
To get a Viropoly strategy tailored to your business, ask us today.
http://ping.fm/ivcrB
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/JdtU2
It's true for many things, such as Facebook Places, which took Foursquare's crown not that long ago, Facebook Questions, which almost destroyed Yahoo's only dominant Social entrant, and now Facebook Marketplace, which could prove a direct competitor to eBay in the coming year (with all of its proposed upgrades and whatnot).
It's hard to imagine a life without Facebook, and more importantly, 600 million consumers can't get enough.
So how do you achieve notoriety on the worlds biggest network? A Viropoly is what you want (the point at which your Social Awareness makes your competition irrelevant).
Create a Facebook Page for your business or your product. That might sound easy, but it really is the first step. Without this, you're still left scratching your head.
Tell everyone you know. Again, might sound easy, but sometimes it's all it takes. If you've got, say 300-1000 friends, and you can ask them all to 'Like' your page, the follow-on effect that has puts your Page into the perspective of all of their friends, which could net you 1000's of Likes overnight
Tell everyone that would care. Check out Facebook Groups that align with your business objective. You'll probably find groups with 1000's, if not 100'000's members of die-hard fans and passionate supporters of the industry you're in. Just plug your Page and monitor the results.
Advermarket. Facebook's PPC might not be as effective as Google's Adwords at converting sales, but it sure is useful. You can target any age group, in any location, and even anyone who uses a specific keyword. Then all you need is to 'incentivise' your Likes (doesn't have to be monumental, just give away an iPad or Facebook-only discounts for example), and you're rolling.
Monitor, Respond and Measure. Take control of your Page, don't let people spam their wares on your hard-earned Page, respond to all positive and negative posts and always take into consideration things that work and things that do not work (and then apply that to Viropoly Round #2).
Following these brief steps could lead to a greater generation of potential leads from Facebook like never before, whilst leaving your competitors in the dust. That's a Viropoly.
To get a Viropoly strategy tailored to your business, ask us today.
http://ping.fm/ivcrB
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/JdtU2
5 Steps to a #Facebook #Viropoly
Facebook. A home to over 600 million people. It seems that no matter what Facebook launches, they take the market.
It's true for many things, such as Facebook Places, which took Foursquare's crown not that long ago, Facebook Questions, which almost destroyed Yahoo's only dominant Social entrant, and now Facebook Marketplace, which could prove a direct competitor to eBay in the coming year (with all of its proposed upgrades and whatnot).
It's hard to imagine a life without Facebook, and more importantly, 600 million consumers can't get enough.
So how do you achieve notoriety on the worlds biggest network? A Viropoly is what you want (the point at which your Social Awareness makes your competition irrelevant).
Create a Facebook Page for your business or your product. That might sound easy, but it really is the first step. Without this, you're still left scratching your head.
Tell everyone you know. Again, might sound easy, but sometimes it's all it takes. If you've got, say 300-1000 friends, and you can ask them all to 'Like' your page, the follow-on effect that has puts your Page into the perspective of all of their friends, which could net you 1000's of Likes overnight
Tell everyone that would care. Check out Facebook Groups that align with your business objective. You'll probably find groups with 1000's, if not 100'000's members of die-hard fans and passionate supporters of the industry you're in. Just plug your Page and monitor the results.
Advermarket. Facebook's PPC might not be as effective as Google's Adwords at converting sales, but it sure is useful. You can target any age group, in any location, and even anyone who uses a specific keyword. Then all you need is to 'incentivise' your Likes (doesn't have to be monumental, just give away an iPad or Facebook-only discounts for example), and you're rolling.
Monitor, Respond and Measure. Take control of your Page, don't let people spam their wares on your hard-earned Page, respond to all positive and negative posts and always take into consideration things that work and things that do not work (and then apply that to Viropoly Round #2).
Following these brief steps could lead to a greater generation of potential leads from Facebook like never before, whilst leaving your competitors in the dust. That's a Viropoly.
To get a Viropoly strategy tailored to your business, ask us today.
http://ping.fm/7YcuV
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/4tVNN
It's true for many things, such as Facebook Places, which took Foursquare's crown not that long ago, Facebook Questions, which almost destroyed Yahoo's only dominant Social entrant, and now Facebook Marketplace, which could prove a direct competitor to eBay in the coming year (with all of its proposed upgrades and whatnot).
It's hard to imagine a life without Facebook, and more importantly, 600 million consumers can't get enough.
So how do you achieve notoriety on the worlds biggest network? A Viropoly is what you want (the point at which your Social Awareness makes your competition irrelevant).
Create a Facebook Page for your business or your product. That might sound easy, but it really is the first step. Without this, you're still left scratching your head.
Tell everyone you know. Again, might sound easy, but sometimes it's all it takes. If you've got, say 300-1000 friends, and you can ask them all to 'Like' your page, the follow-on effect that has puts your Page into the perspective of all of their friends, which could net you 1000's of Likes overnight
Tell everyone that would care. Check out Facebook Groups that align with your business objective. You'll probably find groups with 1000's, if not 100'000's members of die-hard fans and passionate supporters of the industry you're in. Just plug your Page and monitor the results.
Advermarket. Facebook's PPC might not be as effective as Google's Adwords at converting sales, but it sure is useful. You can target any age group, in any location, and even anyone who uses a specific keyword. Then all you need is to 'incentivise' your Likes (doesn't have to be monumental, just give away an iPad or Facebook-only discounts for example), and you're rolling.
Monitor, Respond and Measure. Take control of your Page, don't let people spam their wares on your hard-earned Page, respond to all positive and negative posts and always take into consideration things that work and things that do not work (and then apply that to Viropoly Round #2).
Following these brief steps could lead to a greater generation of potential leads from Facebook like never before, whilst leaving your competitors in the dust. That's a Viropoly.
To get a Viropoly strategy tailored to your business, ask us today.
http://ping.fm/7YcuV
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/4tVNN
Thursday, March 10, 2011
Zuckerberg is World's 52nd Richest Person
Forbes upgrades Facebook founder's rank from 212th to 52nd.
In 2010, Mark Zuckerberg, aged 26 was worth an estimated $4 billion, until his recent assessment tripled his worth to $13.5 billion.
He isn't the only billionaire at Facebook though. It seems that six of Facebook's founders and investors have been taken to billionaire status alongside him.
Co-founders Dustin Moskovitz, six days younger than Zuckerberg, is Forbes' youngest billionaire, and is joined by original co-founder Eduardo Savarin and investors Sean Parker and Yuti Milner.
Facebook's growth has been substantial, accounting for 42% of the whole US population and valued at over $65 billion after Goldman Sachs and Russian investors from Digital Sky Technologies pumped $500 million into Facebook's bank account.
Mark Zuckerberg remains committed to give much of his wealth to charity.
http://www.strongmandigital.com.au/contact-us/
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://www.strongmandigital.com.au/2011/03/11/zuckerberg-is-worlds-52nd-richest-person/
In 2010, Mark Zuckerberg, aged 26 was worth an estimated $4 billion, until his recent assessment tripled his worth to $13.5 billion.
He isn't the only billionaire at Facebook though. It seems that six of Facebook's founders and investors have been taken to billionaire status alongside him.
Co-founders Dustin Moskovitz, six days younger than Zuckerberg, is Forbes' youngest billionaire, and is joined by original co-founder Eduardo Savarin and investors Sean Parker and Yuti Milner.
Facebook's growth has been substantial, accounting for 42% of the whole US population and valued at over $65 billion after Goldman Sachs and Russian investors from Digital Sky Technologies pumped $500 million into Facebook's bank account.
Mark Zuckerberg remains committed to give much of his wealth to charity.
http://www.strongmandigital.com.au/contact-us/
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://www.strongmandigital.com.au/2011/03/11/zuckerberg-is-worlds-52nd-richest-person/
Chrysler Terminates Employee for Compromising Twitter Account
7,500 followers outraged as Chrysler employee drops the 'F-bomb'.
The Tweet, composed by someone with access to Chrysler's official account @ChryslerAutos read like this: "I find it ironic that Detroit is known as the motorcity and yet no one here knows how to f**king drive".
The original Tweet was deleted from the account, but has been ReTweeted all over Twitter, which followed with an official apology from Chrysler themselves.
The mishap has been blamed on confusion between an employee's private and work account, but nevertheless, Chrysler has reported that the offending employee "has since been terminated".
http://ping.fm/879Xy
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/IjqM9
The Tweet, composed by someone with access to Chrysler's official account @ChryslerAutos read like this: "I find it ironic that Detroit is known as the motorcity and yet no one here knows how to f**king drive".
The original Tweet was deleted from the account, but has been ReTweeted all over Twitter, which followed with an official apology from Chrysler themselves.
The mishap has been blamed on confusion between an employee's private and work account, but nevertheless, Chrysler has reported that the offending employee "has since been terminated".
http://ping.fm/879Xy
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/IjqM9
Apple Releases iPad 2 Guided Tours
With Apple reluctant to send iPad 2's for reviews before launch, they've released instead 14 teaser videos.
The videos have been masterfully produced in true Apple style, showcasing the reason the world is excited, and building up the demand prior to release.
Each video showcases new features never seen before, and Apple fans are running hot, waiting for its release.
Industry experts have suggested getting your hands on an iPad 2 will be easier than when buying its predecessor. When the original iPad came out, there was only a handful of Apple stores that could sell it to you, and lineups took all day. For iPad 2, incresing numbers of vendors will be offering the product.
Here in Australia, we'll have to wait till the end of the month to get our hands on one.
To see what all the fuss is about, here's the 14 videos.
http://ping.fm/oNE4b
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/FEVCc
The videos have been masterfully produced in true Apple style, showcasing the reason the world is excited, and building up the demand prior to release.
Each video showcases new features never seen before, and Apple fans are running hot, waiting for its release.
Industry experts have suggested getting your hands on an iPad 2 will be easier than when buying its predecessor. When the original iPad came out, there was only a handful of Apple stores that could sell it to you, and lineups took all day. For iPad 2, incresing numbers of vendors will be offering the product.
Here in Australia, we'll have to wait till the end of the month to get our hands on one.
To see what all the fuss is about, here's the 14 videos.
http://ping.fm/oNE4b
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/FEVCc
Wednesday, March 9, 2011
How to make your online competition irrelevant
Using Social Media, it has never been easier to establish dominance over your competitors.
Here's 5 ways you can begin to take control today:
Play to your strengths: Easier said than done, but if you can hone in to why consumers love spending money with you, and then develop a social strategy to harness that, you're on a roll
Expose your competitor's weaknesses: All's fair in love and war. Online is no different. If you're aware of your competitors ripping customers off in any perceived way, it's time to tell the world.
Establish a Viropoly: http://ping.fm/mrhni
Third-party collaboration: Send out free samples of your goods, or perform some free or discounted services for those out there that can sway a population with a positive review
Run with criticism: Take it all, good and bad, and re-evaluate your strategies on the run
The above tips are by no means comprehensive, so speak to a strategist about your options today:
http://ping.fm/7Wclj
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/P2lTN
Here's 5 ways you can begin to take control today:
Play to your strengths: Easier said than done, but if you can hone in to why consumers love spending money with you, and then develop a social strategy to harness that, you're on a roll
Expose your competitor's weaknesses: All's fair in love and war. Online is no different. If you're aware of your competitors ripping customers off in any perceived way, it's time to tell the world.
Establish a Viropoly: http://ping.fm/mrhni
Third-party collaboration: Send out free samples of your goods, or perform some free or discounted services for those out there that can sway a population with a positive review
Run with criticism: Take it all, good and bad, and re-evaluate your strategies on the run
The above tips are by no means comprehensive, so speak to a strategist about your options today:
http://ping.fm/7Wclj
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/P2lTN
Tuesday, March 8, 2011
How to achieve Social Viropoly
Social Viropoly? It's a term we here at Strongman Digital coined to define the point at which your online competition cease to become real contenders to your market.
Sounds great, doesn't it? Achieving Social Viropoly, funnily enough, is so easy, anyone can do it.
It takes minimal effort, costs minimal currency, and takes up minimal time. All you need is some creativity.
Firstly, you need to take a good long look at your business. Analyse where it sits offline in relation to your competitors. Then take that approach online and see where that leaves you. More times than not, you'll find your competitors are doing next to nothing.
Then, you need to find where you'll make the best impression. Find your buyer's market and start to think outside the box when marketing to them.
Utilise tools like Facebook, Twitter, YouTube and Blogging to drum up support. Target the influencers online, and be part of every conversation that relates to your business.
For a great example of Social Viropoly, take Blendtec, the blender company that killed its giant competitors by releasing increasingly addictive videos of user-contributed suggestions of what to blend: http://ping.fm/LzdXD
Week on week, Blendtec's YouTube hits number in the millions - and they're still a tiny company.
What are you doing about your business today?
http://ping.fm/Wi3EF
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/RZ207
Sounds great, doesn't it? Achieving Social Viropoly, funnily enough, is so easy, anyone can do it.
It takes minimal effort, costs minimal currency, and takes up minimal time. All you need is some creativity.
Firstly, you need to take a good long look at your business. Analyse where it sits offline in relation to your competitors. Then take that approach online and see where that leaves you. More times than not, you'll find your competitors are doing next to nothing.
Then, you need to find where you'll make the best impression. Find your buyer's market and start to think outside the box when marketing to them.
Utilise tools like Facebook, Twitter, YouTube and Blogging to drum up support. Target the influencers online, and be part of every conversation that relates to your business.
For a great example of Social Viropoly, take Blendtec, the blender company that killed its giant competitors by releasing increasingly addictive videos of user-contributed suggestions of what to blend: http://ping.fm/LzdXD
Week on week, Blendtec's YouTube hits number in the millions - and they're still a tiny company.
What are you doing about your business today?
http://ping.fm/Wi3EF
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/RZ207
Monday, March 7, 2011
How to influence the masses using Social Media
It's funny how the people have the power again. With everyones help, you can get something for a super-low price, fight back against oppression, or create instant celebrities and millionaires.
So if you've got a business, how can you harness that colossal source of power?
First, there's a few things you need to know about the Social Environment. The four major tools are Twitter, Facebook, YouTube and Blogs. By mastering the use of these four elements, you're in the scope of over 2 billion people.
These four elements all behave differently, and the end game for users on each of these platforms is uniquely different - so first, you have to find your market. Once you've found it, here's some tips:
Establish a consistent voice
Give out free advice relating to your industry
Become the be-all and end-all source for information about your industry
Answer all comments that come your way
Respond to positive mentions accordingly
Thank people for Likes or Follows
Respond carefully to any negativity and never delete the comments - this shows the public that you're human after all
Develop engaging content
Use multimedia
Encourage collaboration and sharing
Use incentives to drive traffic
If you can achieve this consistently, next you'll want to target those that can help spread your message. These are referred to as the 'influencers'. An influencer is one of those people on Twitter that has a disproportionate follower ratio to the people they actually follow.
This shows that the public are interested to hear what they have to say, and are not looking for a reciprocal follow-back. If you can find and cross-promote with these influencers, you suddenly have a world at your fingertips.
Need a boost in the online department? http://ping.fm/5ZyDt
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/UxOiN
So if you've got a business, how can you harness that colossal source of power?
First, there's a few things you need to know about the Social Environment. The four major tools are Twitter, Facebook, YouTube and Blogs. By mastering the use of these four elements, you're in the scope of over 2 billion people.
These four elements all behave differently, and the end game for users on each of these platforms is uniquely different - so first, you have to find your market. Once you've found it, here's some tips:
Establish a consistent voice
Give out free advice relating to your industry
Become the be-all and end-all source for information about your industry
Answer all comments that come your way
Respond to positive mentions accordingly
Thank people for Likes or Follows
Respond carefully to any negativity and never delete the comments - this shows the public that you're human after all
Develop engaging content
Use multimedia
Encourage collaboration and sharing
Use incentives to drive traffic
If you can achieve this consistently, next you'll want to target those that can help spread your message. These are referred to as the 'influencers'. An influencer is one of those people on Twitter that has a disproportionate follower ratio to the people they actually follow.
This shows that the public are interested to hear what they have to say, and are not looking for a reciprocal follow-back. If you can find and cross-promote with these influencers, you suddenly have a world at your fingertips.
Need a boost in the online department? http://ping.fm/5ZyDt
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/UxOiN
Sunday, March 6, 2011
Social Media. The fastest way to celebrity status.
You know, celebrity - or the desire to achieve such a status - has been the driving force of all ambition since we learned of direct benefits.
So much so, that until the internet came about, you really needed some kind of skill - be it singing, acting, sports - to gain enough traditional publicity to warrant people queueing for your signature.
That was until Social Media came into play.
There are now more 'celebrities' born of the web every day, than there were throughout our past.
For the most part, these celebrities are known as 'influencers'. An influencer is distinguished from a celebrity because of one main difference - instead of pulling crowds into a new movie, they pull traffic. Constantly.
These influencers appear everywhere. On YouTube, where the top 20 drivers of traffic are actually paid a salary by Google to continue to do what they do best. On Twitter, where 140 characters from a well-followed Twitterer reverberates faster and to more people than from a Journalist in traditional media. Right down to Facebook, where an influential member of a friendship network has the capabilities to encourage their whole network to convert.
From a business perspective, it is not only desirable to achieve such a status, but also crucial to tap into such influencers to get your message out.
It has never been more economical, efficient and powerful to engage the masses with the few, as it is today.
If your strategy is a little outdated, we'll bring you up to speed: http://ping.fm/J7krp
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/D0gbK
So much so, that until the internet came about, you really needed some kind of skill - be it singing, acting, sports - to gain enough traditional publicity to warrant people queueing for your signature.
That was until Social Media came into play.
There are now more 'celebrities' born of the web every day, than there were throughout our past.
For the most part, these celebrities are known as 'influencers'. An influencer is distinguished from a celebrity because of one main difference - instead of pulling crowds into a new movie, they pull traffic. Constantly.
These influencers appear everywhere. On YouTube, where the top 20 drivers of traffic are actually paid a salary by Google to continue to do what they do best. On Twitter, where 140 characters from a well-followed Twitterer reverberates faster and to more people than from a Journalist in traditional media. Right down to Facebook, where an influential member of a friendship network has the capabilities to encourage their whole network to convert.
From a business perspective, it is not only desirable to achieve such a status, but also crucial to tap into such influencers to get your message out.
It has never been more economical, efficient and powerful to engage the masses with the few, as it is today.
If your strategy is a little outdated, we'll bring you up to speed: http://ping.fm/J7krp
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/D0gbK
Thursday, March 3, 2011
Google's Self Driving Car Revealed
The future of driving, as it seems, is here.
Google's self driving modified Prius was spotted last year by several enthusiasts, and now Google has revealed the automotive leap in full.
In the video above and below, it shows a driver and journalist taking a ride in the car around a test track, and reaching speeds of up to 65km/h.
Not one cone was hit and the vehicle executed acceleration, tight turns and braking to run the course.
If you can't see the videos, check them out here:
http://ping.fm/HiA7x
http://ping.fm/HSWjE
If your strategy is a little outdated, we'll bring you up to speed: http://ping.fm/TbHq3
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/f63Zq
Google's self driving modified Prius was spotted last year by several enthusiasts, and now Google has revealed the automotive leap in full.
In the video above and below, it shows a driver and journalist taking a ride in the car around a test track, and reaching speeds of up to 65km/h.
Not one cone was hit and the vehicle executed acceleration, tight turns and braking to run the course.
If you can't see the videos, check them out here:
http://ping.fm/HiA7x
http://ping.fm/HSWjE
If your strategy is a little outdated, we'll bring you up to speed: http://ping.fm/TbHq3
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/f63Zq
Charlie Sheen is now Twitter King
His career might be takiung a turn for the worse, but Sheen is now a Guinness World Record holder.
Charlie Sheen is only new to Twitter. He joined on March 1 under his sleeper account @CharlieSheen, but within 25 hours, Charlie had one million followers.
Such is his influence with the Social citizens, his entry has been warmly received, with a mass show of support from all of his online fans.
Sheen has been a recipient of a Guinness World Record recently, as the highest paid actor on TV per episode - at $1.25 million.
At the time of writing, @CharlieSheen had 1.4 million followers and had only Tweeted 22 times.
If your strategy is a little outdated, we'll bring you up to speed: http://ping.fm/SsCxj
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/49A9a
Charlie Sheen is only new to Twitter. He joined on March 1 under his sleeper account @CharlieSheen, but within 25 hours, Charlie had one million followers.
Such is his influence with the Social citizens, his entry has been warmly received, with a mass show of support from all of his online fans.
Sheen has been a recipient of a Guinness World Record recently, as the highest paid actor on TV per episode - at $1.25 million.
At the time of writing, @CharlieSheen had 1.4 million followers and had only Tweeted 22 times.
If your strategy is a little outdated, we'll bring you up to speed: http://ping.fm/SsCxj
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/49A9a
iPad 2 Announced. World stops.
World tablet sales instantly decline as Apple announces new iPad.
There has been speculation for almost a year, and by March, Australian's can now own the iPad 2 ... and what a device it is.
The new iPad is thinner than its predecessor, and lighter too. The latest Dual-core A5 chip means its twice as fast.
It boasts 2 cameras, displaying FaceTime video chat in HD, wherever you might be.
Battery lasts longer on full use - up to 10 hours - but perhaps the most awesome thing about iPad 2 is its 'smart cover'.
Its magnetic attraction to the iPad means it fits snugly, and wakes/sleeps when you open/close the cover. The smart cover also folds into a triangle, propping the iPad 2 for use on a table, or allowing it to stand upright for video chat.
Such as been the reception that tablet sales worldwide have been on damage control. Oh, and it comes in white too.
If your strategy is a little outdated, we'll bring you up to speed: http://ping.fm/hKYRT
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/DanLF
There has been speculation for almost a year, and by March, Australian's can now own the iPad 2 ... and what a device it is.
The new iPad is thinner than its predecessor, and lighter too. The latest Dual-core A5 chip means its twice as fast.
It boasts 2 cameras, displaying FaceTime video chat in HD, wherever you might be.
Battery lasts longer on full use - up to 10 hours - but perhaps the most awesome thing about iPad 2 is its 'smart cover'.
Its magnetic attraction to the iPad means it fits snugly, and wakes/sleeps when you open/close the cover. The smart cover also folds into a triangle, propping the iPad 2 for use on a table, or allowing it to stand upright for video chat.
Such as been the reception that tablet sales worldwide have been on damage control. Oh, and it comes in white too.
If your strategy is a little outdated, we'll bring you up to speed: http://ping.fm/hKYRT
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/DanLF
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