Record use of Twitter during the World Cup has caused Twitter to experience severe downtime in large, sporadic intervals.
It is now estimated there are over 100 million Tweets being sent daily, which is up from an average of 50 million daily Tweets this year. Twitter users trying to log in at peak times are seeing Twitter's 'fail whale'... as a matter of fact, at around 7am AEST (3pm ET), is when most of Twitter's US, UK, European and Asian peak usage overlaps - meaning the strain on Twitter becomes immense.
An event like the World Cup, which engages the whole planet, who send irregular bursts of Tweeting down the streams when a goal is scored or a game is won or lost, is an example of the tremendous growth of the Social web, and how traditional technology is severely struggling to keep up with human demands.
The spike of Twitter usage during the World Cup now makes it the fastest growing Social Media tool on the planet - yes, faster than Facebook.
If your business would like to take advantage of the Twitter craze, let us know:
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker)
Brisbane, Sydney, Melbourne and the World
www.strongmandigtal.com.au
http://ping.fm/G5Omy
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