We've all heard of Google Analytics right? (if you haven't, check out analytics.google.com to see a free tool that you simply cannot live without).
The greatest thing about Google Analytics is the fact that you are able to see any and every visit to your website/blog, from where they came, and the path that influenced them to get there. You can view by a daily summarly, past week, past year, or all time.
That's all well and good, but there are a TON of tools out there to give you more statistics than you can ever consume in a lifetime.
Here's a few that I use:
GoogleAnalytics: The be all and end all of analytics for your website
MailChimp: A paid service (after your free trial), but incredibly effective in tracking your email campaigns
FeedBurner: Subscribing is no longer reserved to an email system. An RSS subscriber statistic that integrated beautifully with Google's own Analytics system
Bit.ly: This is an example of how a link shortening service added incredible value to its userbase. You can customise your short links to include actual words, and then view a complete summary of click statistics
There are plenty more tools out there for analytical purposes. What's right for you and your business is entirely dependent on your market behaviours.
The beautiful thing about analytics is that it is almost a reward for all the hard work you're putting in to marketing yourself online.
If your business would like a hand setting things up, let us know: http://ping.fm/DQND2
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Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker)
www.strongmandigital.com.au
Brisbane, Sydney, Melbourne, and the World.
http://ping.fm/oXfb5 (Keynote Social Media Speaker - Brisbane, Sydney, Melbourne)
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