Business transparency is the ONLY way to get ahead these days. When you go online, people expect your company and business to be transparent. This means that you must express your commitment to be open and accountable for the services that you provide and the products that you offer.
Be open and true to your brand
Do not sugarcoat just for the sake of impressing your customers. Business transparency is all about expressing who you really are and what kind of product you sell. In the same manner, welcome comments, even when they are negative. It is always better to respond and address the needs of clients, rather than being overly defensive about their complaints. This will earn your company respect in the long run.
Always inform your clients
Business transparency also involves the sharing of updates, consistently. If your company runs a website and plans to improve it, tell you clients about it. Be very clear about payment schemes, especially if you plan to implement some changes to them. Be especially clear about additional fees, if you charge any. Issue receipts, even when transactions are made online. This way, your clients will think of you as a true professional.
Embracing business transparency in the way you run your small business can definitely help you keep your clients. Just remember: clients need to be assured that you care for them and that doing business with you means establishing a genuine partnership with an honest entity.
If you need help increasing your transparency, we can help: http://ping.fm/MAT7A
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker)
Australia/World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
http://ping.fm/krkQR
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