In a poll released to LinkedIn, but with invites from Twitter and Facebook revealed that most people are aware of the importance of Blogging when it comes to a Social Media campaign - but have no time to action it.
Over 50% of those surveyed believed Blogging was important but lacked the time to take it on board. If you fall into this category - the time-poor excuse may be a good enough reason for yourself, but it certainly isn't for your customers.
The ease of communication and labour these days means getting a blog written by yourself, or your staff, or externally is both fast and cost-effective, if you look down the right path.
25% of those surveyed said they lacked the technical skills to commence blogging. This is quite alarming considering how easy it is to start a blog, whether it is an internal blog on your website, or on Blogger.com, Wordpress.com, Tumblr.com or Posterous.com - just to name a few!
Al lack of communication skills was only reported by 8% of respondents, meaning really, it was a lack of blogging confidence that was keeping them at bay. These days you can read just about anything, from extremely amateur pieces to full-scale professional pieces - so the point of blogging is not so much the quantity or content, but the quality of content - that's what brings people in - entice and engage.
Only 16% of those polled stated they blog relatively frequently.
Is your business up to speed with today's communication requirements? We can help you fulfil your needs: http://www.strongmandigital.com.au/contact-us/
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
http://www.strongmandigital.com.au/2010/07/26/poll-reveals-time-poorness-is-reason-behind-lack-of-social-uptake/
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