Smoke and Mirrors NO MORE! Twitter Strategies for your Business

Your Business + Our 5 Steps = Twitter Success.

Twitter's benefit to the business world is confusing enough without listening to a bunch of marketing hype blowing the concept out of your brain completely. So lets make it easy on you - 5 steps to create a Twitter strategy:

1. Who are my customers?

Demographics and target audience are easily defined, but on Twitter, they take on a whole new era of "findability". Type 10 of your customer's names into Google, and locate their Twitter profiles. Next, follow them, and take a look at who they are following. Tapping into their interests is a sure-fire way to get their attention again and again.

Make sure you look at what keywords your customers are 'listening' to, and how those 'followed' companies are Tweeting - and begin to emulate. Using this method, you'll easily gain the attention of your kind of audience.

2. How do they speak?

Understand how your audience talks, what they like, and what they share. Are they saying good or bad things about your company? About your industry? Are they asking for advice before they buy from you? Are they in turn providing their own experiences to your target audience?

Then apply this strategy to your competitors - are they influencing your audience to buy with them instead of you? Are they formal or informal?

What is you audience sharing or retweeting? What type of videos do they watch on YouTube? What blogs are they reading? What gets them excited? What gets them annoyed? What hashtags are they using to relate to a subject?

3. What are they worth?

What is a Twitter Lead worth? It's different for each and every business. You could measure their worth by something simple like sign-ups or sales, or something a little more complex like sentiment value and brand awareness.

It really depends on your own end goal - and generally not even represented as a number. If you're a B2C business, you're after multiple sales to bring your ROI into focus. If you're a B2B business, just one sale is enough to bring you your ROI.

4. Exist or Goal?

A strategy of purely "existing" on any Social Network is a build up to nothing more than hype itself. Set a goal, and measure it with metrics:

If you've got a large audience - your goal is likely generating 'excitement' and 'brand awareness. If you've got a targeted audience, a new lead is generally more valuable - consider things like sales, email sign-ups, messages and clicks.

5. Approach with Care

Use the language your audience is using - be thoughtful and accurate. Do you need to include buzzwords? What type of content should I share? Will special offers get them over the line?

Your freedom to experiment is a gift of Social Media - get in there, find what makes your audience tick, and constantly evolve your strategy to keep your audience interested.

Need more help? http://ping.fm/hiDoe

Until Next Time,

Tomer Garzberg (Keynote Social Media Speaker)

Australia to the World: Brisbane, Sydney, Melbourne

www.strongmandigital.com.au

http://ping.fm/2Chlz