If you've logged into your Twitter account lately, you might have seen a pretty awesome new feature that Twitter has released.
On the right panel, there is now a 'Who to follow' panel, where Twitter suggests people for you to follow.
The best part about this is that it generates this list by tapping into who you actually follow already, and finds who they follow and related followers.
This is good because it takes some of the pain away from finding relevant followers - it's like controlled networking.
Here, you can follow people that are already in the same interest/industry area as you, and could very easily convert into paying customers, sales leads, business partners or whatever!
Just like Facebook, where it suggests people for you to befriend, or LinkedIn, where it suggests people for you to connect to, this feature on Twitter is definitely a step in the right direction for the microblogging platform.
Twitter is fast becoming the most important marketing tool online. Everything you say can be heard by the world, or niched to be found by your target audience.
For those of you who are not on Twitter, you could be missing out on vast opportunities for your business, regardless of size or scope.
If you need help with your Twitter Strategy, let us know: http://ping.fm/ixVF0
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
http://ping.fm/Tw4G8
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