World's favourite rapper trumps world's favourite cookie.
The marketing push behind the popular Oreo cookie brand announced via Twitter that they would be going to set a Guinness World Record for the most Facebook Likes in 24 hours.
They managed to achieve that for a brief few hours, until popular rapper Lil Wayne decided to challenge the cookie company for the top spot.
After 24 hours, Oreo had 114,619 likes and was awarded the Record. Five hours later, Lil Wayne achieved 588,243 likes, and quickly gained first place.
Lil Wayne's marketers compared his status to that of "Bieber" and "Gaga" and wanted to prove their ability to "pull numbers". They did just that.
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Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
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