Lady Gaga is no stranger to Social. Her music videos are created for YouTube before they are ever considered for television.
In a strange and uncharacteristic twist, Lady Gaga has joined Google Executive Chairman Eric Schmidt in a $1 million investment into a Social Media startup.
Just as Ashton Kutcher put his money into startup hipmunk.com, Gaga's venture into startup backplane.com secures her as a 20% shareholder.
Backplane, which has been founded by Gaga's business manager Troy Carter, aims to blend technology and entertainment, combining big brands' various social presences into one platform.
Lady Gaga also has a partnership with online gaming mogul Zynga, search giant Google, shopping powerhouse Amazon and startup Gilt.
If your strategy is a little outdated, we'll bring you up to speed: http://www.strongmandigital.com.au/contact-us/
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist: http://about.me/TomerGarzberg)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
http://www.strongmandigital.com.au/2011/06/07/lady-gaga-and-social-media/
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