Well my last blog went into the core commercial functionalities of Twitter, and how it could potentially drive qualified new leads to your business. Naturally, after drawing new customers in, you want to retain them.
Facebook.com is your answer. The brainchild of US Social Media icon Mark Zuckerberg, Facebook is home to 400+ million profiles. Everyone from school kids, to celebrities, to babies, dogs, brands and theoretical beings have a Facebook presence.
Facebook allows you to stay in touch with everyone that you know, and everyone that you know's friends - meaning your contact database grows exponentially the more people you add.
Beside the fact that you're reading about everyone's little complaints and irrelevant ramblings, Facebook has a unique commercial aspect.
Once activating your personal Facebook account, you have to option of creating a Facebook Page for something you may be affiliated with (whether it be a company, a brand, or even yourself as an identity).
Through this format, which acts like a powered-up real-time subscription email, 'fans', or people that find you/your page interesting can stay up to date with your news, and comment in return. This provides a hugely effective lead retention tool, due to the fact that you are in direct communication with your consumers, and can alert them to news, videos, images, links, competitions and other crucial information, that a mass email alone cannot accomplish.
As with anything, a Facebook campaign requires dedication and commitment, and not all solutions are right for each individual. To find out what's best in the Facebook world for you, let us know at www.strongmandigital.com.au.
Until Next Time,
Tomer Garzberg
http://ping.fm/yjGUw
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