If I was a Cosmetic Surgeon

The world of 'Nip-Tuck' is as hot as ever. Speak to any plastic surgeon, and business is always booming.

That's probably great news to all cosmetic surgeons out there, but how do you raise your profile, and increase the quality of work coming your way.

The answer is, of course, Social Media. No where in the world is there a greater pool of potential customers, all looking to idolise and conform to aesthetic standards set by society itself.

Here's how you do it. Firstly, as with any successful surgery, you'll need some tools:

Website: This is like your surgery... Once you've got someone interested and they've come to you, you'll pretty much count them as a customer.
Twitter: The biggest source of potential surgery jobs lives here.
Facebook: Another fantastic source of potential customers (most of the world's most 'plastic' people live here)
YouTube: Here's your chance to dismiss ant fears or doubts to potential customers about your procedures and methods (and what happens when they're put to sleep)
Blog: An open resource to ensure anyone interested is well read before coming to conclusions about cosmetic surgery.
First thing's first. Reputation. Building a good foundation online allows potential customers an opportunity to conduct research and due diligence before proceeding (and safeguarding against a job completed to dissatisfaction).

You'll need to get your website up, and include plenty of content: testimonials, procedure advice, media coverage, portfolio of work completed... Everything you can do to make yourself and your surgery as transparent as possible needs to be included into your website.

As time permits, you'll need to utilise your blog space effectively. If you're only part of a small team, perhaps try to share the blogging responsibilities so that you're blogging a few times per week. If you've got quite a large team to rely on (perhaps a marketing department), ask them to take 30mins out of their day to blog once a day.

Next, use your Twitter to start telling the world about your blog, about you, and every other online tool you're using. Then get a Facebook page up, and target anyone and everyone talking/considering/completed cosmetic surgery.

With client permission, film and talk your way through every procedure you're doing, and post them all to YouTube with a link back to your website. Video is a highly trustworthy resource that could be the factor that converts any researcher into a customer.

If your clinic would like the upper hand in the online world, talk to us here at http://ping.fm/JZZSh

Until Next Time,

Tomer Garzberg

http://ping.fm/1LshS