With the current anti-injury law advertising regulations, a lot of the new business to Australian legal firms is coming from either word of mouth or brand reputation.
However, there are solutions to counter traditional advertising restrictions - Social Media Commercialisation.
Digitally, there are is a vast scope for getting your message across, and it isn't like the two pillars of offline marketing - PR and Advertising.
Online, you have almost a limitless potential for discovering an untapped market, creating a buzz about your business, and for boosting your corporate identity.
Here are some of the basics that you could tap in to immediately begin benefiting from over 2 billion consumers:
Your website: You might already be engaging in Search Engine Optimisation (SEO) services, but have you really maxed out your websites potential? Get a Twitter feed and a Blogreel to bring in qualified visitors rather than quantity-driven clicks
Twitter: Overlooked this one? Most have. Twitter is really a force to be reckoned with. It's Lead Generation properties are second to no other website out there
Blog: Get someone in your marketing department to start working for a change - get them to write a blog as often as possible, and to market that blog through other Social Mediums. Offer tangible, free advice through these and you'll start to tap into some seriously-viral traffic
YouTube: You video-blog. Utilise the same methodology as your blog and take home some of YouTube's mass-market.
Facebook: A Facebook Page for your practice will help you retain past leads, and keep those interested, informed about your every move
Other Blogs: That's right, check out your competitors and put a comment or two on their blogs with a link back to yours - this way you're riding on the back of their customer base as well
Forums: There's legal advice forums everywhere, and wannabe/unskilled advisors are giving out rubbish information. Help put a stop to that and be a hero.
These are the basics of Social Media Commercialisation that you can begin today to benefit your business.
It is important to remember that every day, there are mega-numbers of consumers online, looking for answers or for free advice. Consumers usually latch onto the first "answer" they receive, and usually, for industries such as the legal ones, an "answer" signifies a potential lead.
Why let a new customer go when they are so easy to take? If you don't, your competitor will.
If your legal practice would like to draw incredible numbers of qualified traffic to its website, have a chat to us here: http://ping.fm/vWnmA
Until Next Time,
Tomer Garzberg.
http://ping.fm/s6yEI
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