If I was a service business on the hunt for new clients

Service business have really come into their own these last few years. Unlike product-based businesses, service businesses rely on the skills of their team/workforce to achieve a desired outcome for a client.

Strongman Digital is one of those service-based businesses. So how does Strongman gain new prospects/leads, and exponentially gain traction in the marketplace to generate buzz and direct more qualified traffic to itself, and convert these to sales?

More importantly, how can you replicate some of these activities to benefit your own service business? Lets take a look:

Website: Here is your chance to convert anyone that comes across into a lead. Ensure your website's home page or landing page is continuously updated with timely and relevant content. Have a Blog Reel and a Twitter Feed to really bring that "now" element, and ensure any visitor can easily see/click your contact information.
Blog: Blogging is especially important. Not only does a blog give away free, tangible advice from you, the expert, it also provides you with ammo for your Social Media campaigns. As a bonus, Google loves new content, and your site will also benefit SEO-wise from a really well crafted, keyword-rich article.
Twitter: The most important thing here is NOT to sell. You want to Tweet about your new blog 20-30 times per day, and push a handful of Tweets towards your home page. Take some time and search the Twitter trends for topics that relate to your business, and then sift through the results to find and respond to those that may become a genuine lead.
Facebook Page: It's a great way to keep your current clients informed. If you can replicate that which you do to Twitter onto your Facebook Page, you'll easily generate 'related' leads to your current client base.
Linked In: Get your employees to each create a Linked In account and to add your Company name as their place of employment. Then, complete the Company profile to its full potential, and replicate your Tweets to the page.
YouTube: If you can, utilise video content on a daily basis and post it to YouTube. With 2 billion videos viewed per day, it won't be long before yours gets seen. Ensure you link back to your blog/site for each video.
iTunes: Convert your video to a Podcast and send it out for free. People love freebies, especially if they can learn something from it.
Flickr: If you can post images here frequently and include great tags, Google will find you more often.
Google Buzz: Feed everything you do to this. Google constantly displays Buzz links and results in searches.
Surveillance: Constantly monitor your engagements and respond immediately to any query, comment or referral. Running searches for potential leads can also prove beneficial.
These are quite simply the most basic things you can do to drive traffic to your website. Some key factors to success are with your blog content. It has to be non-salesy and genuinely offering information that others aren't providing. You blogs should be well written and point interested parties to your conversion page (or call to action page).

Your Twitter account should be regarded as the tool that tells the world - because it does. Ensure you're not duplicating Tweets and looking like spam, but instead, offer intrigue and always link to your content. Use a service like bit.ly to shorten the links and to disguise where you're sending the clicker to.

When you take time out to do surveillance on your accounts, you're actually prospecting for new clients. Listen to 'chatter' everywhere, on Google, Twitter, Facebook, and Linked In. They each have their own ways of showing you new leads. Google for example, allows you to enter search queries, which most often pulls up forums and discussion groups. Your Facebook friends are usually talking to others. This gives great insight to leads that are quite close by. Linked In allows you to answer industry-related questions. If you answer these on a regular basis, you'll generate interest from those asking the questions.

In the online world, competition is always fierce, but there are always methods to outdo your competitors, and that is by establishing yourself as the market leader... the way you do that is only by increasing your content and interactivity online. Once potential leads are convinced you're not spam, but a human, they'll instantly feel safer considering your company.

If your service-based company would like a greater share of the online market, we can help: http://ping.fm/XGqaJ

Until Next Time,

Tomer Garzberg

http://ping.fm/NeAgr