Rabbit fur is to blame for the attack on DKNY by People for the Ethical Treatment of Animals (PETA).
Thirteen people changed their Facebook profile images to single letters and posted in quick succession to the DKNY Facebook Page, spelling out "DK BUNNY BUTCHER" in protest of the high-fashion brand's use of rabbit fur in its latest campaign.
Surprisingly the protest is still live, and has been exposed to over 200,000 of the brand's fans - many of which have joined the protest.
For reasons unknown DKNY has not removed or responded to any of the backlash comments against it.
Check it out here while it's still hot: http://ping.fm/OS2TX
How does your business deal with negative feedback? http://ping.fm/iPraM
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
http://ping.fm/k8R0P
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