Thursday, December 2, 2010

Google to buy Groupon.com - for $6 Billion

That's right, six billion dollars. The world has gone mad.

The move by Google has been described as "imminent", with acquisition of the coupon-sharing site taking the Social world by storm.

Groupon.com is only really a big thing in the US, with over 12 million active users. It's large revenue stream and interest base have tweaked the interest of Google, which has been extremely keen on entering the Social Media world.

Google believes it can severely reduce Groupon's running costs and therefore turn it into a multi-billion dollar business - and take it worldwide.

To put it into perspective, Google purchased YouTube for $1.1 billion.

What's your take on Google's spending spree? http://ping.fm/2SwaM
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au

http://ping.fm/Qd3vq

No comments:

Post a Comment