Asking and answering questions has gone beyond the personal level. The interaction enabled with asking and answering has allowed a wealth of knowledge from credible sources to be retained for free, at the benefit of the whole population.
So if you're going to ask a question, where should you ask it? The answer lies within the nature of the audience:
LinkedIn: LinkedIn's Answers is a brilliant space, full of exceptionally qualified professionals. Only ask questions here that are serious in nature and you expect a serious response. Most times, you can take that answer straight to the bank. By answering a question on LinkedIn, you're asserting the fact that your business actually cares, and that you are personable, an important characteristic in business.
Facebook: The home of 500 million+ members and rising. It's hard to ignore Facebook, but easy to work out the userbase. Here, users are more relaxed, and are ready to answer you on a much more personal-experience kind of level. Ask questions here that you would like a "general audience" answer to. Make sure to evaluate a couple of answers to guage the type of response you should have, as most responses are not supplied by qualified individuals.
Twitter: As much as Facebook Answers is taking off, you can't deny the magic of Twitter. Most people would not think of this micro-blogging platform as a Question/Answer base, but people are taking advantage of the real-time opportunities of Twitter for both business and personal use. Asking a question on Twitter leaves you open to unimaginable exposure, and can build equally enormous exposure for someone, or some entity, that has the answer.
Does your business have a question-answer strategy? http://ping.fm/g6nvE
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
www.tomergarzberg.com
http://ping.fm/YNHLO
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