So you've started to build quite a network of Social Tools, and you're utilising every single one of these. It could get tricky telling all your interested parties of each individual account. Twitter, Facebook, LinkedIn, MySpace, YouTube, a few Blogs, Flickr, Bookmarking sites... for anyone to keep up with your marketing efforts, there is a way to get everything in one place.
Google's Buzz is what seems a response to the ever-increasing dominance of the Social Media world. For Google to take notice of this complete defiance of search engines says something about this Human-driven environment.
The best thing about Google Buzz is the fact you can feed most of your Social Media accounts into your Buzz. This allows an interested party to follow just one account, your Buzz.
The importance of Buzz is represented in first page results - being results from other people's Buzz appearing for highly searched keywords. This means, that if you can get your interested contacts and customers to follow your Buzz, then whenever they actually type relevant keywords that relate to your content, it is you they will see on the first page.
Absolutely brilliant, and absolutely crucial in the marketspace.
Another bonus with Buzz, is that it gives your "old school" customers a chance at keeping up with your Social Media. Consumers that are not familiar with Social Media, and have only used emails in the past, now only need a Gmail email account and they are connected to your marketing content whether they view your Buzz, or search Google.
This is absolute competitive advantage, and allows you to maximise your Social Media strategy audience - saving you money and resources in keeping current and potential customers in the loop.
Google Buzz is an asset to any online marketing strategy. You'd be out of your mind not to use it.
Until Next Time,
Tomer Garzberg
http://ping.fm/96KUL
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