The golden question. What processes do I go through to ensure my online efforts are benefiting my business?
If you're considering online business, no doubt you would have (or plan to have) a website built. The website is your end-point, kind of like a cash register. Tell people to pay too early, and you'll miss them.
The secret to getting them to buy is a blog. When you start a blog (and write GOOD content), you're providing an unselfish method to communicating with a relevant audience.
GOOD content means:
Tangible advice, not sales pitches
Quality information someone can take away with them, not rubbish
Professional input, not hearsay
If a user likes your blog, they'll be back to read more. The thing you want o build with them is TRUST. Trust allows a user to know that you won't take them for a ride, and subsequently, will find their way to your website, and potentially become a customer.
The magic number is 7. Seven interactions with the same interested person equates to a commercially viable experience.
Just remember to link your site at the end of every blog to be able to translate readers in to customers more efficiently.
Until Next Time,
Tomer Garzberg
http://ping.fm/9a9Y7
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