When it comes to viewing or sharing videos, no site out there has the commanding presence of YouTube. With over 1 billion users, terabytes of data exchanging as far as the eye can see... It would take something phenomenal to knock YouTube.com off its perch.
What started as a basement experiment, ended up being snapped up by Google for $1.7billion, and to this day remains Google's favourite baby.
Besides looking at endless hours of embarrassing or histerical content, YouTube contains plenty of educational "tutorial" videos. This means, that anything - any activity, any subject - is only a video away.
From a marketing perspective, YouTube's audience is pure gold. They are time-wasters, watching footage served up by recommendations and suggestions. If you're not a part of this mix, you might as well not exist.
Marketing to the YouTube population is no easy feat. Apart from competing with multiple millions in clips, you also have to draw attention. Comical or shocking is a sure-fire way to be seen. Just leave the boring bits out.
Viral is the best YouTube method of being noticed. It's like word of mouth on steroids. Someone enjoys your clip, tells all their friends. Their friends enjoy the clip and forward it to their connections, and so on. The perpetual influx of viewership can make hot gossip out of anything or anyone.
There is a vast plethora of YouTube-made identities. Singers, Actors, Musicians, Handymen, Experts... The list could go on for eternity. These now digitally famous identities created a free video, posted it free on YouTube, and got marketed free, virally, which in turn allowed them to capitalise on their intellectual property.
Again, if there is any site that can catapult your online efforts, it's definitely YouTube.
Until Next Time,
Tomer Garzberg
http://ping.fm/ZMF24
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