We all know that written content (GOOD written content) is your key to online success. Not one of the 2 billion digital users want to be subject to you forcing them to look at your website so that they can know about you.
Instead, by offering free sound advice through your blog, a consumer can get an idea about who you really are before they decide to proceed to your site, and ultimately, to purchase from you.
The question then becomes: Where do I blog?
There are a multitude of free blogging platforms out there, of which I'll be running through in detail via my next few blogs, but for this one, I'll run through a platform that has stuck a chord with me, Wordpress.com (or Wordpress.org).
Wordpress works for you in two ways: 1) sign up for an immedate blogname.wordpress.com account, or 2) download the Wordpress files, and then upload them to your domain so that you are able to customise the whole experience.
1) Is a quick fix. It provides you with an array of tools/themes/customisations, but lacks the complete control of a 'traditional' website.
2) Is a beautiful system, complete with the famous Wordpress control panel. From here, you don't have to be a technical genius to work out what to do. Add/remove any feature, change colours, add/remove pages, moderate blog comments - you name it.
Wordpress is all about controlling what you want your blog to look like. So much so, that Wordpress in fact allows you to modify a site to look so professional, your consumer base will think you paid top dollar.
Best of all, it only takes an hour or so to kick one off, and all you really need to pay for is your domain name and a hosting option.
Strongmandigital.com.au is one such site, based around the modification of a Wordpress theme. Here, we have been given complete control of any media we choose to include/remove, and we can update/upgrade/modify anything at any time, without having to consult an IT guru.
Such is the power of Wordpress, which arguably, remains the most customisable (short from coding up your own) blogging platform in the digital sphere.
Next, I will be taking a look at the most popular blogging platform, Blogger.com.
Until Next Time,
Tomer Garzberg
http://ping.fm/yBrO2
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