Social Viropoly? It's a term we here at Strongman Digital coined to define the point at which your online competition cease to become real contenders to your market.
Sounds great, doesn't it? Achieving Social Viropoly, funnily enough, is so easy, anyone can do it.
It takes minimal effort, costs minimal currency, and takes up minimal time. All you need is some creativity.
Firstly, you need to take a good long look at your business. Analyse where it sits offline in relation to your competitors. Then take that approach online and see where that leaves you. More times than not, you'll find your competitors are doing next to nothing.
Then, you need to find where you'll make the best impression. Find your buyer's market and start to think outside the box when marketing to them.
Utilise tools like Facebook, Twitter, YouTube and Blogging to drum up support. Target the influencers online, and be part of every conversation that relates to your business.
For a great example of Social Viropoly, take Blendtec, the blender company that killed its giant competitors by releasing increasingly addictive videos of user-contributed suggestions of what to blend: http://ping.fm/LzdXD
Week on week, Blendtec's YouTube hits number in the millions - and they're still a tiny company.
What are you doing about your business today?
http://ping.fm/Wi3EF
Until Next Time,
Tomer Garzberg (Keynote Social Media Speaker and Social Technologist)
Australia to the World: Brisbane, Sydney, Melbourne
www.strongmandigital.com.au
Get Human-Friendly, SEO Keyword-saturated articles written from only $20 each! Ask us how.
http://ping.fm/RZ207
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